Audrey Belkin
Global Marketing Director, Rx Otc Switch Commercial Lead @Bayer
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WORK HISTORY
Global Marketing Director, Rx Otc Switch Commercial Lead @Bayer
Senior marketing leader overseeing global Rx-to-OTC switch programs from concept through FDA submission, while also driving brand strategy, consumer positioning, and white space expansion. Known for bridging regulatory rigor with strategic brand development to unlock $100M+ growth opportunities in highly regulated markets. Led cross-functional teams of up to 30 across clinical, regulatory, R&D, product supply and commercial functions, ensuring alignment from early-stage insights to market readiness. Built commercial strategies in white space markets, translating consumer needs into brand architecture, value propositions, and go-to-market strategies aligned with regulatory pathways. Assessed OTC market potential, established market communication, and led development of OTC clinical development plan. Guided digital innovation efforts to support regulatory expansion and accelerate time-to-market.
EDUCATION
Cornell University
Bachelor of Science (B.S.)
Pace University
MBA
American College of Switzerland
Economics
Cornell University
Certification in Marketing Strategy
ABOUT AUDREY BELKIN
I am a strategic marketing executive and brand strategy consultant with extensive…
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