Audra Aj Oosterhof

About Audra Aj Oosterhof

Manufacturer of:CardExchange® Cloud Credential Management, Mobile Credentials CardExchange® Producer ID Card Design & Print Production SoftwareCardExchange® PriceTag Display Tag SoftwareCardExchange® Visitor Management SoftwareCardExchange Solutions, Inc. is a trusted manufacturer of credential software.With over 19 years as market specialists, and installations worldwide, CardExchange® delivers high quality products backed with our knowledgeable team. Our scalable software is used from entry level to high level security applications, including nuclear plants, defense departments, airports, universities, large corporations, and more. We also provide advanced solutions for MIFARE, MIFARE DESfire, EV1, EV2 Smart Card Technology, Biometric, and Advanced Encoding Customization. Because we also provide custom development solutions, we can make sure you have the exact product you need. At CardExchange Solutions, Inc. we are continually improving and adapting our products with an eye on the future trends and market demands. We invite you to visit our website and download a FREE Trial of our software to see for yourself why CardExchange® is the best choice for you!CardExchange®.be a part of something BIG!It’s not about the software; it’s about the experience!About me:I am an American living in the Netherlands and the San Francisco California region. I have over 22 years in sales, which includes 16 years in Auto ID Industry and 10 years in the security industry. I specialize in worldwide business development and channel management. I speak English and Dutch.\"The answer is always no, unless you ask!\"

Experience

1. VP Sales & Marketing

   Cardexchange Solutions

   Jan 2009 — Present · Brentwood, CA, US

   Developed and executed global go-to-market strategiesDefined and implemented sales plans to grow both channel and direct sales across multiple international regions.• Managed global reseller/distributor networksBuilt strong relationships with channel partners, provided training, and supported co-marketing efforts to increase sales volume and partner engagement.• Drove direct enterprise sales to strategic end usersTargeted key sectors (e.g, education, government, healthcare, corporate campuses) to position desktop and cloud credentialing solutions, including mobile ID issuance.• Led cross-functional commercial operationsOversaw marketing, product development, sales, and customer support functions to ensure alignment with growth objectives.• Expanded market share through cloud migration initiativesPromoted transition from legacy desktop software to cloud-based identity management platforms, enabling recurring revenue and stickier customer relationships.• Customized solutions for complex identity environmentsWorked closely with partners and customers to address unique credentialing workflows, including integrations with access control and HR systems.• Trained channel and customer teams on product suiteDelivered sales enablement tools, product demos, webinars, and onboarding sessions tailored to technical and non-technical audiences.• Monitored global sales pipeline and forecast accuracyUsed CRM tools (e.g, HubSpot, Salesforce) to track opportunities, measure performance, and inform business decisions.• Collaborated with R&D on product roadmapsProvided field feedback to influence future features and enhancements for card production and cloud/mobile solutions.• Led strategic initiatives resulting in measurable revenue growthIncreased global sales through a combination of channel expansion, end-user acquisition, and optimized commercial execution.

Education

• Santa Teresa High School

  High School Diploma, General Education

  1985 — 1989

Skills

• Management
• Networking
• Product Marketing
• Sales Presentations
• Manufacturing
• Enterprise Software
• Sales Management
• Email Marketing
• Solution Selling
• Sales Operations
• Professional Services
• Mobile Technology
• Business Alliances
• Salesforce.com
• Account Management
• Saas
• Barcode
• Rfid+
• Marketing
• Cloud Computing
• Solutions Marketing
• Multi-Channel Marketing
• Sales
• Mobile Devices
• Business Development
• Sales Process
• Strategic Partnerships
• New Business Development
• Market Penetration
• Identity Management
• Channel
• Direct Sales
• Strategic Alliances
• Lead Generation
• Customer Acquisition
• Strategic Planning
• Go-to-Market Strategy
• B2b
• Integration
• Key Account Management