Audra Johnson

About Audra Johnson

I’m a communications and marketing strategist and storyteller with a passion for making…

Experience

1. Director of Communications

   Ohio Bankers League

   Jan 2022 — Present · Columbus, OH, US

   As Director of Communications for the Ohio Bankers League, I lead the strategy behind how Ohio’s banking industry tells its story. I oversee all communications, marketing, and branding efforts for the state’s leading banking trade association, supporting 170+ member banks through advocacy, education, and public engagement.Key areas of focus: • Advocacy Communications: Develop persuasive messaging to support state and federal legislative priorities. Collaborate with our government relations team to create toolkits, issue briefs, and grassroots campaigns that elevate bankers’ voices with policymakers. • Marketing Strategy: Lead integrated marketing campaigns across digital, print, and event channels to promote OBL initiatives, training programs, member services, and conferences. Overhauled the association’s marketing approach to be more data-driven, modern, and member-centric. • Creative Direction & Design Oversight: Manage visual branding and creative production, including event themes, promotional materials, infographics, and digital content. Ensure brand consistency across all platforms and publications. • Leadership & Collaboration: Directly supervise the Association’s database manager, collaborating on research projects, changes and enhancements to the way customer data is analyzed and used to enhance communication. • Media Relations & Crisis Response: Act as the League’s primary contact for press inquiries. Lead media outreach efforts, write op-eds, and coordinate with the team on crisis communication responses during high-impact moments. • Ohio Record Quarterly Magazine: Write, edit and publish the state’s premier trade publication the Ohio Record. I’m passionate about using communications and marketing as tools to strengthen the reputation of Ohio’s banks and connect them with the communities they serve.

Education

• ABA School of Bank Marketing and Management

  Diploma of completion

  2012 — 2013

• The Ohio State University

  Bachelors of Arts

  2004 — 2007

Skills

• Banking
• Competitive Analysis
• Account Management
• Event Planning
• Public Relations
• Advertising
• Strategic Planning
• Business Development
• Marketing Communications
• Digital Marketing
• Social Media Marketing
• Market Research
• Marketing
• Management
• Market Planning
• Customer Service
• Sales Management
• Powerpoint
• Microsoft Excel
• Social Media
• Microsoft Office
• Sales
• Budgeting
• Budgets
• Finance
• Customer Satisfaction
• New Business Development
• Leadership
• Retail
• Direct Marketing