Audra Spry
Senior Technology Sales Leader || 20+ Years Driving Revenue Growth & Building High-Performance Teams || AI Technology || Research and Advisory || Legal Tech || Health Tech
- Role
- Senior Director of Sales at SimplePractice
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Audra Spry
I\'m a dedicated sales leader with 20 years of driving growth in AI Technology, Health Tech, and Legal Tech across Fortune 500, Enterprise, SMB, Start-up, and private practice markets, with 13+ years of leading teams. I\'m proud to be a 14-time President’s Club winner and a consistent top performer, with ARR success peaking at $8M.My passion lies in building and leading high-performing sales teams, developing people, and creating inclusive, goal-driven cultures that consistently outperform expectations.As a servant leader, I lead from the front, streamlining sales processes and fostering strategic partnerships that open new revenue streams. What I bring to the table-Proven track record transforming underperforming teams into high-impact, results-driven units-Deep experience working with executive-level stakeholders and aligning sales strategies to business priorities-A collaborative mindset and sharp forecasting skills that drive consistent growth in ADV, win rates, and pipeline-Passion for people development, strategic planning, and bringing clarity to complexity.I thrive in fast-paced environments where strategy meets execution and culture and performance go hand-in-hand.
Experience
Senior Director of Sales
Aug 2025 — Present
As the first Head of Sales, I am responsible for spearheading the development and optimization of Sales motions, including Inside Sales, Cross-Sell, and an Outbound motions. Instrumental in building a data-driven sales engine that augments SimplePractice\'s decade long successful product-led growth model.
Education
Florida Atlantic University
Major in Managment Information Systems and Marketing, MIS
1998 — 2002
Skills
- Cloud Computing
- Lead Generation
- Research
- Consulting
- Solution Selling
- Sales Presentations
- Hiring
- Employee Benefits
- Pharmaceutical Industry
- Account Management
- Leadership
- Recruiting
- Human Resources
- Business Networking
- B2b
- Sales Operations
- Customer Retention
- Customer Service
- Contract Negotiation
- Networking
- Product Development
- Analysis
- Process Improvement
- Qualifying Prospects
- Interviews
- Microsoft Office
- Sales
- Contract Recruitment
- Sales Management
- Executive Search
- Product Launch
- Management
- Salesforce.com
- Applicant Tracking Systems
- Training
- Legal Research
- Building Relationships
- Marketing
- Team Leadership
- Legal Writing
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