Audra Murphy

About Audra Murphy

At FinThrive, we believe in a brighter future for healthcare. In my role as VP…

Experience

1. Vice President, Marketing

   FinThrive

   Sep 2020 — Present

   Strategic leader of all marketing and communications sub-functions including Product Marketing, Content Marketing, Corporate Communications, Internal Communications, Creative Services, Strategic Events and Thought Leadership - Overall management of NPS program, client reference program and win/loss- Responsible for management of marketing budget, outcomes, tracking and ROI reporting. Increased sales accepted leads by 20% over an eight-month period. Conversion rate of actionable leads increased to 60% on a monthly average basis - Lead internal and external merger & acquisition communications, including communications support for Executive Leadership, HR and all client facing colleagues - Advise executive leadership on all media relations and external communications - Responsible for nThrive digital footprint, including web presence, advertising, SEO and social media - Lead Enterprise Colleague Communications and Executive Communications - Leading launch of brand and messaging refresh company wide. Inclusive of all digital and print content specific to product and corporate messaging- Serve as company spokesperson

Education

• Temple University

  BA, Journalism - School of Communications

Skills

• Corporate Communications
• New Media Strategy
• Marketing Communications
• Newsletters
• Public Relations
• Internal Communications
• Marketing
• Social Media
• Media Strategy
• Press Releases
• Healthcare Compliance
• Publishing
• Trade Shows
• Publicity
• Media Relations
• Crisis Communications
• Strategic Communications
• Healthcare
• Social Media Marketing