Audra Liberatore

About Audra Liberatore

I am dedicated to leading cross-functional teams in the beauty industry, driving product development from concept to launch with strategic vision and unwavering enthusiasm. I am driven by a relentless passion to- Lead and inspire teams to develop innovative cosmetics, skincare, and personal care products that exceed market expectations- Strategically plan and execute product development cycles, ensuring timely delivery and adherence to quality standards- Foster strong relationships with contract manufacturers and vendors to streamline production processes- Stay ahead of industry trends to inform product innovation and maintain a competitive edge- Ensure compliance with global regulatory standards, guaranteeing product safety and efficacy. I excel in- Orchestrating comprehensive product development lifecycles, from initial concept through to successful market launch- Maximizing team collaboration and efficiency, leading to the timely delivery of high-quality products- Optimizing formulations and packaging to enhance product performance and consumer appeal- Conducting in-depth market research and competitive analysis to inform strategic product decisions- Balancing multiple projects simultaneously, maintaining high standards in fast-paced environments- Implementing sustainable practices in product development to meet environmental and consumer expectations. I am passionate about continuous learning and improvement, striving to bring exceptional products to market that delight consumers and drive business growth.

Experience

1. New Product Development Manager

   LimeLife by Alcone

   Feb 2018 — Present · US

   Successfully launched over 50+ products across multiple categories, contributing to a 30% increase in revenue over three years- Improved project efficiency by 20% through enhanced timeline tracking and workflow optimization- Spearheaded sustainability initiatives, resulting in a 25% reduction in packaging waste- Directed the entire product development lifecycle for color cosmetics, skincare, and personal care lines, ensuring adherence to timelines and budgets- Maintained comprehensive product calendars and conducted weekly meetings to track progress, troubleshoot bottlenecks, and align teams- Oversaw formula creation and optimization for texture, shade, and performance, ensuring alignment with brand quality standards- Managed third-party clinical testing and provided actionable feedback to laboratories for adjustments- Led the creation of packaging briefs, artwork approvals, and sustainable design projects to align with market trends and brand identity- Fostered strong relationships with global contract manufacturers to streamline production timelines and resolve supply chain issues- Partnered with third-party agencies to ensure compliance with global cosmetic regulations, securing approvals for new product launches- Conducted competitive analyses and identified emerging trends in cosmetics and skincare to shape product development strategies.