Audra D.

About Audra D.

I am working to transform higher education institutions through process and purpose. My mission is to teach others about the vital connections between leadership skills, communication, finance, operations, and marketing that are key to long-term success in higher education. My industry experience spans niche study away programs to large research universities. I have led cross-functional projects in an integrated way across strategy, media, and content. My previous experiences in marketing, admissions, and enrollment at Bowling Green State University and Williams College provide insight into various student experiences and allow me to address them with my institutional partners and agency team members. Higher education institutions will see their most innovative ideas take hold only if they embrace people-first management styles and organizational practices rooted in strategy and sustained by mission.

Experience

1. Vice President of People Operations

   Viv Higher Education

   Jul 2024 — Present · Boston, MA, US

   A full-service international marketing strategy and enrollment consulting firm for colleges & universities. Services include strategy, organizational alignment, enrollment management, content, media, and design.

Education

• Bowling Green State University

  Bachelor of Science in Journalism, Public Relations, Summa Cum Laude

• Harvard Extension School

  Master's degree, Industrial and Organizational Psychology

• Williams College

  Williams-Mystic Program | Study Away Program

Skills

• Project Planning
• Organization Skills
• Public Relations
• Marketing
• Writing News Releases
• Event Planning
• People Skills
• Meeting Scheduling
• Interpersonal Skills
• Speech Writing