Aude Rayssiguier

About Aude Rayssiguier

At Illumina, our team leverages market research and product launch expertise to advance precision medicine through strategic campaigns in Multiomics and Next-Generation Sequencing (NGS). With a steadfast focus on clinical oncology, cancer research, and pregnancy testing, we endeavor to illuminate pathways for innovative healthcare solutions.In collaboration with cross-functional teams, I have contributed to the successful launch of new products and marketing campaigns. Our efforts have bolstered brand recognition and fostered growth, all while ensuring prudent cost management and harnessing the power of synergy across various segments of the company.I have over 20 years of experience in Marketing (from start ups to large corporation, consumer goods to medical devices). Procter & Gamble marketing trained. Dual background with a medical degree and an MBA in Marketing and Management. Fluent in 3 languages.

Experience

1. Sr Staff Marketing Programs Manager Amr

   Illumina

   Nov 2021 — Present

   Responsible for developing a global, multi-channel go-to-market strategy for existing Research Market portfolios and new product launches. Defined key value propositions, messaging and downstream marketing.• Developed and managed web and content strategies, customer segmentation, positioning for top major research campaigns and product launches following the buyer’s persona (SEM, automation, display advertising, social media, PR, print, email and digital).• Implemented Marketing campaigns and brought an average of 1,500 new to database leads/quarter• Delivered 100% on time and on budget to align with KPIs and ROI targets.• Managed cross-functional teams to position Illumina as an Integrated Solution partner (products, software, customer support and service offerings).• Collaborated with Market Research to translate customer data into meaningful value proposition.• Acted as a brand ambassador, understanding, upholding, and communicating the brand strategy in all aspects of our marketing programs.• Received 13 external Marketing awards for top 2 campaigns (Multiomics & New to NGS) and 1 internal.

Education

• Université de Rennes I

  Ph.D in Pharmacy., pharmacy, physics, math, chemistry, biology.

  1995 — 2003

• Procter & Gamble

  Certification, Marketing

• KEDGE Business School

  MBA in Marketing, Management and Health Law, Business, Management, Marketing, and Related Support Services

  2002 — 2003