Aude Buttigieg

Global Pr & Influence Manager - Sephora Collection @SEPHORA

Implementation of influencer marketing strategies and creation of guidelines for: Europe, Middle East, US, and SEA. • Analysis and monitoring of influencer performance using key KPIs: EMV, ER, ROI… to support and accelerate brand objectives & strategy. • Designed and managed worldwide press plan & kits for press and influencer seeding, from concept development to final delivery• Leading the influencer marketing strategy in France, a key market for the brand, with full responsibility over planning, execution, and performance tracking (seeding, paid ambassador crew, global and FR event, média paid contents, influencer collaborations (masterclasses, talent-led projects), casting, trend monitoring, relationship building, and activation of middle, macro, and top influencers.• Development and management of a dedicated US influencer crew: paid campaigns, long-term activations, seeding, PR kits, and events.• Design and execution of micro-influencer campaigns.• Coordination of content creation with influencers for e-store video