Aubrielle Russo
Associate Brand Manager at John Paul Mitchell Systems
- Role
- Associate Brand Manager at John Paul Mitchell Systems
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Aubrielle Russo
As a Marketing Professional with 5 years of experience, I’m passionate about transforming…
Experience
Associate Brand Manager
Oct 2022 — Present · Los Angeles, CA, US
Assist in the rebranding and go-to-market strategy for the Paul Mitchell + Paul Mitchell Pet brand portfolios- Support 4 total brands under the JPMS portfolio with new product launches, go-to-market strategies and sales driving initiatives- Collaborate with the Director of Marketing in the development of the strategic brand direction, sales goals and implementation of comprehensive 360 marketing programs- Analyze brand performance through multiple data sources and proactively develop actionable plans to drive sales- Partner with New Product Development team to identify product gaps and market opportunities- Provide creative direction + ideation for branded video, photo, and product launch shoots- Work closely with internal cross functional teams to drive and implement our brand/category key initiatives, product introductions, promotional campaigns and digital activations- Help create content strategy and manage all brand assets (photoshoots, key campaigns, branded assets, and new product assets)- Support with product claims development, as necessary; this includes support in claims usage strategy, claims study design and execution (i.e. protocol development, survey creation, coordination with third party agency, etc.)- Support with product testing and evaluations Drive ongoing packaging updates - Manage and provide all cross functional and international partners with the key branding elements- Ongoing research business/marketing/ industry trends
Education
Sonoma State University
Bachelor of Arts - BA, Communication and Media Studies, Sociology Minor
2015 — 2019
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