Aubri Bailly
Senior Digital Marketing Specialist @ Trinity Health Of New England
- Role
- Senior Digital Marketing Specialist at Trinity Health Of New England
- Location
- Springfield, MA, US
- LinkedIn followers
- 500 followers
About Aubri Bailly
As a digital marketing professional with over 8 years of experience, I have a proven track record of creating successful marketing campaigns within the healthcare industry. I am skilled in project management, digital marketing, email marketing, CMS and CRM management, reporting, analysis, and search engine advertising.Specialties: Marketing Strategy, Project Management, Digital Marketing, SEO, SEM, Integrated Marketing, Service Line Marketing, Client Relations, Email Marketing, CMS Management, CRM Management, Social Media Marketing, Reporting
Experience
Senior Digital Marketing Specialist
Jun 2023 — Present · Springfield, MA, US
Assisted with surpassing yearly lead goal by 64% by improving email strategy, Google search campaigns, and organic lead generation• Tasked with taking over Google search campaigns for strategic service lines from external advertising agencies, which increased CTR by 18% and allowed the ability to track leads in house• Introduced journey email campaigns to Trinity Health Of New England, seeing open rate increases of 65% and CTR increases of 194%• Contributed to online reputation review increase of 968% by implementing Reputation.com platform for over 650 Google My Business listings• Created monthly reports for email and Google search campaigns, including a custom report to show which marketing tactics are bringing in which leads• Collaborated with internal clients to ensure digital marketing needs are met
Education
Southern New Hampshire University
Master of Science - MS, Marketing, Digital Marketing
2017 — 2020
American International College
Bachelor's Degree, Communications, Minor in Marketing
2011 — 2015
Skills
- Indesign
- Broadcast
- Leadership
- Newspapers
- Marketing
- Copy Editing
- Writing
- Copywriting
- Journalism
- News Writing
- Customer Service
- Microsoft Word
- Nonprofits
- Time Management
- Adobe Indesign
- Press Releases
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Public Relations
- Editing
- Proofreading
- Media Relations
- Social Networking
- Politics
- Microsoft Office
- Social Media
- Blogging
- Research
- Newsletters
- Strategic Communications
- Interviewing Skills
- Creative Writing
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