Aubrey Sutter
Director of Ecommerce @Full Glass Wine Co.
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WORK HISTORY
Director of Ecommerce @Full Glass Wine Co.
Oversee digital product and systems strategy for a portfolio of four DTC brands, leading roadmap development and cross-functional execution across engineering, marketing, and operations.Build and manage multi-brand ecommerce roadmaps, prioritizing initiatives through data and WSJF frameworks to balance company-wide and brand-level goals.Partner with Engineering to deliver complex platform integrations and new features, including a digital gifting system that enabled consumer and corporate gifting at scale.Lead UX and systems improvements, including a full Shopify migration that increased conversion by 150% and enhanced platform flexibility for future iteration.Consolidate loyalty and subscription systems to improve operational efficiency, reduce costs, and create consistent customer experiences across brands.Collaborate across departments to standardize tools, reporting, and AI-assisted workflows that enhance visibility, decision-making, and scalability.
EDUCATION
The University of Georgia
Sports Management, Sport Marketing
Institut de Français
French Language
SKILLS
ABOUT AUBREY SUTTER
Hi, I\'m Aubrey!I help brands deliver exceptional customer experiences and drive growth through strategic ecommerce, CRM, and retention initiatives. With over 10 years of experience spanning ecommerce, retention marketing, lifecycle strategy, product management, account management, and data analytics, I thrive on understanding the customer journey from every angle and finding creative, data-driven ways to enhance it.Currently at Full Glass Wine Co, I lead ecommerce strategy across multiple DTC brands, overseeing Shopify Plus storefronts, CRO and A/B testing, site optimization, merchandising, and subscriptions. I also lead a team of 3, collaborating cross-functionally with marketing, creative, design, CX, and engineering to deliver high-converting, on-brand digital experiences. Previously at Thistle, I developed and executed retention and CRM strategies across email, SMS, referral, and onsite channels, improving engagement, retention, and repeat purchases.What sets me apart is my ability to blend data and creativity. I might be mapping a new landing page experience one moment and creating a Looker dashboard to review A/B test results the next. This combination allows me to optimize customer interactions while driving measurable business growth.Outside of work, I’m passionate about staying active and curious. I enjoy skiing with my husband, handstanding (and teaching yoga!), reading, traveling, and enjoying all sorts of sports – from college football to track & field.I’m always happy to connect and explore how my experience can support new opportunities. Feel free to reach out at s••••••••@gmail.com — I’d love to chat!
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