Aubrey Rojas

About Aubrey Rojas

Experienced Social Media, Content, Influencer, and Operations Strategy Specialist with a demonstrated history of working in the direct-to-consumer and B2B spaces. Skilled in social strategy, partnership optimization, content creation, internal communications, and culture building. Strong marketing professional with a Bachelor of Science Business Administration (B.S.B.A.) focused in Marketing from University of San Francisco.

Experience

1. Sr Manager, Social and Employee Engagement

   Instructure

   Apr 2024 — Present · Las Vegas, NV, US

   Developed and oversaw the execution of comprehensive social media strategies that align with Instructure\'s overall business objectives. Ensure that social media initiatives are integrated across all marketing efforts to maximize impact.• Developed, launched, and ran an employee social media advocacy program, leveraging Hootsuite Amplify to streamline content sharing, track performance of employee engagement, and increase company reach and brand awareness. • Led, mentored, and managed the social media team, fostering a collaborative and innovative environment. Ensure team members have clear goals, receive regular feedback, and have opportunities for professional development.• Analyzed the company’s social strategy to make frequent improvement suggestions.• Stay up to date with new and emerging trends to help keep Instructure\'s social media presence consistently relevant.• Established key performance indicators to understand the efficacy of existing social campaigns and adjust strategy for further optimizations.• Designed and implement high-impact initiatives to boost employee engagement and morale, including innovative recognition programs and dynamic communication strategies.• Partnered with the VP of Global Communications and HR to assist and lead in the planning and execution of company-wide updates, newsletters, and other internal communications. Ensure messaging aligns with company goals and resonates with employees.• Ensured that employee engagement initiatives were strategically aligned with Instructure\'s overall business objectives.

Education

• University of San Francisco

  Bachelor of Science Business Administration (B.S.B.A.), Marketing

  2012 — 2016

Skills

• Wordpress
• Public Relations
• Microsoft Office
• Fundraising
• Communication
• Goldmine
• Microsoft Powerpoint
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Networking
• Tumblr
• Management
• Leadership
• Time Management
• Adobe Photoshop
• Twitter
• Teamwork
• Team Management
• Social Media
• Imovie
• Marketing Research
• Public Speaking
• Event Management
• Hootsuite
• Greenway
• Presentation Skills
• Hospitality
• Advertising
• Adobe Creative Suite
• Customer Service
• Research
• Facebook
• Micromd
• Digichart
• Marketing
• Event Planning
• Microsoft Word
• Team Leadership