Aubrey Whitaker Overstreet

About Aubrey Whitaker Overstreet

About Mid-South Hobbies:Mid-South Hobbies is a premier destination for hobby enthusiasts, offering a diverse range of products and services from model kits and collectibles to crafting supplies and gaming accessories. Our mission is to inspire creativity and foster a community of hobbyists through exceptional customer service and a carefully curated selection of products.Mid-South Hobbies is a second-generation, family-owned, old-fashioned hobby shop founded in 1996. Located on historic Summer Avenue, we have over square feet of everything from vintage model trains to the latest in remote control vehicles, an indoor slot car track, a 2-acre outdoor RC Park and the largest RC parts and accessories department for hundreds of miles. We specialize in rare and hard-to-find plastic model kits, from antique cars to military vehicles and planes, as well as the largest selection of paints, glues, and accessories for all your hobby needs.

Experience

1. Owner and President

   Mid-South Hobbies

   Jan 2023 — Present

   As the Owner and President of Mid-South Hobbies, I am responsible for the overall strategic direction and operational management of the business. My role encompasses everything from product sourcing and inventory management to marketing strategy and customer engagement. I am dedicated to creating a welcoming environment for hobbyists of all ages and skill levels, ensuring that our store remains a vital part of the community.Key Responsibilities:Strategic Leadership: Develop and implement business strategies that drive growth, enhance customer experience, and strengthen our brand in the hobby industry.Operations Management: Oversee daily operations, including inventory control, staff management, and customer service, ensuring a seamless shopping experience.Community Engagement: Foster relationships with local hobby clubs and organizations, hosting events and workshops that promote community involvement and education.Marketing and Branding: Create and execute marketing campaigns across multiple channels, including social media, email marketing, and in-store promotions, to increase brand awareness and customer loyalty.Financial Oversight: Manage budgeting, forecasting, and financial reporting to ensure the profitability and sustainability of the business.Key Achievements:Successfully launched an online store, expanding our reach to customers beyond the local area.Established partnerships with local schools and community organizations to promote hobby activities and workshops.Skills:Leadership and Team ManagementStrategic Planning and ExecutionCustomer Relationship ManagementMarketing Strategy DevelopmentFinancial Acumen and Budget ManagementConnect with Me:I am passionate about hobbies and believe in the power of creativity to bring people together. Let’s connect to share ideas, collaborate on projects, or just chat about our favorite hobbies!

Education

• Rhodes College

  Bachelor of Arts (B.A.), English Literature

Skills

• Market Research
• Strategic Partnerships
• Budgets
• Integrated Marketing
• Sales Operations
• Product Management
• Copywriting
• Event Planning
• Marketing Management
• Market Analysis
• Corporate Branding
• Sales
• Product Marketing
• Social Networking
• Public Relations
• Social Media Marketing
• Media Relations
• Healthcare
• Digital Marketing
• Relationship Marketing
• Sales Management
• Market Development
• Newsletters
• Marketing Communications
• Advertising
• Market Planning
• Strategic Planning
• Management
• Strategy
• Fda
• Marketing
• Interactive Marketing
• Consumer Marketing
• Project Management
• Trade Shows
• Competitive Analysis
• Selling
• B2b
• Direct Marketing
• New Business Development