Aubrey Virola
Senior Manager, Marketing Creative Services at Bath & Body Works
- Role
- Senior Manager of Creative Services, Marketing at Bath & Body Works
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Aubrey Virola
A seasoned Marketing professional with over a decade of experience in production and project management for print, motion, digital, and social platforms.
Experience
Senior Manager of Creative Services, Marketing
Aug 2023 — Present · Columbus, OH, US
Manages, develops, and mentors a team of ten producers, retouchers, videographers, editors, sample and prop coordinators, and project managers, providing guidance, feedback, and support to ensure team success and professional developments • Directly manages resourcing and project assignment across studio team • Fosters a collaborative and innovative environment that encourages creativity, development, and partnership• Oversees planning and execution of all studio production functions including photo and video shoots, retouching, video post-production, and CGI • Forecasts and manages $4M budget • Serves as executive producer for all video content managing budget, resourcing, creative development and execution, vendor management, leadership reviews/approvals, and final asset delivery • Ensures that all deliverables reflect brand identity, style, and tone • Collaborates on creative strategies and executions that drive brand awareness, customer acquisition, and revenue growth across various platforms, including, broadcast, in-store, direct mail, out-of-home, website, app, email, social media, and paid media• Partners with Enterprise Insights and Strategy teams to conduct, review, and implement feedback from in-depth market research, competitor analysis, and customer insights to identify brand challenges and opportunities • Collaborate with key cross-functional partners and leaders to understand business objectives and success metrics • Stays up to date on design trends and emerging technologies to keep deliverables and team relevant in an ever-changing consumer landscape • Assisted in the implementation of various new technologies to Marketing team including Adobe Experience Manager (AEM), Adobe Workfront, Frame.io, CGI assets library, and generative AI
Education
Cedarville University
Bachelor's of Arts (B.A.), English & Theater
2005 — 2009
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