Aubrey Lueck

About Aubrey Lueck

I advise Wellness and Shopify founders who are ready to scale beyond transactional growth into structured, cross-border ecosystems between USA ⇔ China.Most founders are not limited by product quality.They are limited by infrastructure.My Advisory Framework Operates Across 3 Pillars1). Wellness Infrastructure StrategyAcross both service-based wellness businesses and Shopify brands, I consistently see:• Revenue tied directly to appointments or ad spend• Rising acquisition costs and shrinking margins• Weak retention systems and low lifetime value• High operational overhead and inventory pressure• Platform dependency risk• No structured USA ⇔ China expansion pathway• Founder burnout from operational overloadThe hidden problem?They are operating businesses.Not ecosystems.2). Cross-Border Ecosystems (USA ⇔ China)For founders ready to expand internationally:• Multi-market positioning strategy• Infrastructure readiness for cross-border growth• Distribution & compliance alignment• Long-term brand ecosystem design• Sustainable international scale modelsFor clinic owners, beauty studios, and wellness brands:• Client lifetime value architecture• Education-based retention systems• Service-to-product ecosystem integration• Leadership & duplication frameworks• Scalable expansion models3). Shopify Ecosystem OptimizationFor product-based and e-commerce founders:• Lifecycle marketing systems• Conversion funnel infrastructure• Repeat revenue architecture• Traffic diversification beyond ads• Margin protection & revenue stability strategyI do not advise on short-term tactics.I advise on long-term infrastructure.My role is to help founders transition from isolated operators into ecosystem leaders capable of sustainable growth across markets.

Experience

1. Local Coordinator

   SHOP.COM

   Dec 2014 — Present

   Coordinate events and trainings for the Chicago and IL area.

Education

• Augustana College

  BA, Elementary Education and Psychology

  1997 — 2001