Aubrey Ellis
Accomplished Consumer Insights Professional/Brand Builder & Decision Architect
- Role
- Senior Strategist - Global Consumer and Brand Insights at Caterpillar Inc.
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Aubrey Ellis
Accomplished consumer insights leader with 20+ years of primary market research experience across the food and alcoholic beverage industries, spanning both supplier and manufacturer environments. A trusted strategic partner and thought leader in driving base business and innovation growth across retail and foodservice. Brings objectivity and consumer centricity to the core of business decisions, serving as a strategic voice to marketing on portfolio strategy, brand positioning, communications, packaging, and category foundations. Recognized for a highly collaborative leadership style, the ability to influence at all levels, and a passion for building teams and advocating for the consumer.
Experience
Senior Strategist - Global Consumer and Brand Insights
Sep 2023 — Present · Chicago, IL, US
Education
University of Michigan
Bachelors, Psychology
1996 — 2000
Skills
- Customer Insight
- Market Research
- Competitive Analysis
- Consumer Products
- Marketing Research
- Marketing Strategy
- Segmentation
- Brand Equity
- Consumer Behaviour
- Shopper Marketing
- Consumer Insight
- Product Innovation
- Fmcg
- Analytics
- Nielsen
- Strategic Thinking
- Food Service
- Positioning
- Focus Groups
- Iri
- Qualitative Research
- Marketing Management
- Advertising Research
- Ac Nielsen
- Market Analysis
- Grocery
- Brand Architecture
- Primary Research
- Key Account Development
- Cross-Functional Team Leadership
- Competitive Intelligence
- Business Insights
- Food
- Integrated Marketing
- Quantitative Research
- Dairy
- Ingredients
- Global Marketing
- Pricing Strategy
- Consumer Insights
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