Aubree Gebhard
Luxury Resale Lead @ TikTok Shop
- Role
- Luxury Resale Lead at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Luxury Resale Lead
Nov 2022 — Present · New York, NY, US
Business Operations & Strategy- Owned go-to-market strategy for TikTok Shop’s luxury resale vertical, including sales forecasting, investment planning, and KPI tracking- Created custom performance dashboards to analyze creator effectiveness and inform resource allocation decisions- Advocated internally for scalable processes and category-specific tooling to streamline seller onboarding and campaign execution- Drive strategic initiatives to improve category visibility and engagement across TikTok Shop and affiliate marketplaces.Creator Ecosystem Development- Built and scaled TikTok Shop’s luxury resale creator strategy from the ground up; recruiting and activating high-performing vertical creators driving consistent MoM total category GMV growth- Launched performance-based creator programs, aligning incentive structures with GMV targets to drive repeat content creation and long-term retention- Partnered with top creators and agencies to develop high-performing live shopping activations- Developed creator onboarding flows and educational toolkits, reducing time-to-activation.Team & Partner Management- Lead a high-performing team of Account Managers and Business Development leads focused on sourcing, onboarding and scaling top sellers and creator accounts- Built and managed partnerships with B2B wholesalers, content creators, and TikTok agencies to enable full-funnel live commerce campaigns- Cultivated strong cross-functional relationships with Product, Legal, Ops, and Trust & Safety to support rapid category growth and platform compliance- Established partnerships with third-party authenticators to maintain trust, quality standards, and buyer confidence.
Education
University of Oregon
Bachelor's degree, Public Relations, Advertising, and Applied Communication
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