Aubin Wilson

About Aubin Wilson

With over three years of experience as a Marketing Communications and Community Outreach Specialist at Pasadena Unified School District (PUSD), I contribute to strategies that address enrollment challenges through targeted marketing and data-driven initiatives. My role involves coordinating multilingual surveys, analyzing feedback, and leading community and committee meetings to develop actionable plans that attract and retain families within the district. Leveraging expertise in business development, strategic planning, and marketing, I support organizational objectives by implementing impactful outreach programs. Collaboration with diverse teams and stakeholders remains central to my approach, ensuring alignment with PUSD’s 5-Year Strategic Plan and broader enrollment goals.

Experience

1. Marketing Communications and Community Outreach Specialist

   Allegra Consulting, Inc

   May 2022 — Present · Pasadena, CA, US

   Pasadena Unified School District (PUSD)- Superintendent’s Enrollment Committee: Co-led the team of volunteers who oversaw the marketing, deployment, and analysis of the School Experience Survey that both current/ former PUSD parents completed, led in person and online meetings of the Committee, and part of team who help craft the PUSD’s 5-year Strategic Plan that was recently approved by the BOE.Pasadena Public Health Department (PPHD) – Health Equity Action Plan (HEAP):Reviewed and analyzed key PPHD documents to ensure the HEAP aligned with thedepartment\'s overall vision. This analysis identified recurring themes supporting healthequity and served as a foundation for developing the HEAP framework, includingactionable steps, timelines, responsibilities, key performance indicators, and resourceneeds. Conducted Key Informant Interviews (KIIs) with department leadership and staffvia ZOOM to gather insights on health equity initiatives, challenges, and opportunities.The qualitative data from these interviews, synthesized and presented to PPHDleadership, provided additional insight for shaping the HEAP and improvingorganizational effectiveness in promoting health equity practices.• City of Pasadena – SR 710 Reconnecting Communities Oral History Project:Engaged with City officials and the SR 710 Steering Advisory Group, a team of 16stakeholders appointed by the Mayor and City Council. Assisted in developing andexecuting the marketing and outreach strategy, including a 35-question survey, usingQuestionPro to gather qualitative and quantitative data. Led in-person and virtual meetings with community based organizations, neighborhood councils and churches to collect displacement stories and promote the survey. Survey results, one-on-one interviews and stories were incorporated into the Historic Report on the 710 Displacement for the City Manager\'s Office and the award winning 38-minute documentary \"Amplify\".

Education

• Greenwich High School

  High School Diploma

  1977 — 1980

• William Smith College

  Bachelor of Arts

  1980 — 1984

Skills

• Partnerships
• Innovation
• Trade Shows
• Bath & Body Products
• Data Analysis
• Gifts
• Build Projects
• Strategic Agility
• Sales&Marketing
• Merchandising
• Social Networking
• Trade Marketing
• Social Technologies
• Soaps
• Consultants
• Leadership
• Business Development Consultancy
• P&L Management
• Cross Functional Team Building
• Sales
• Wholesale
• Personnel Management
• Product Development
• Well Travelled
• Cross Functional Relationships
• Strategic Public Relations Planning
• Brand Extensions
• Luxury Brand Marketing
• Jewelry
• Marketing
• Building Business Partnerships
• Partnership-Building
• Budget Monitoring
• Aromatherapy
• Retail
• Web Sales
• Beauty Industry
• Luxury Goods
• Strategic Planning
• Fashion Jewelry