Alex Whitfield
Marketing Director & Operations @American Pride Xpress Car Wash
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WORK HISTORY
Marketing Director & Operations @American Pride Xpress Car Wash
Designed and developed marketing strategies for all locations, with a focus on new customer acquisition and promoting our Unlimited Wash Club. Sold a record memberships within 17 days-Lead the development of integrated guest centric retention campaigns to drive results through media, social, email, SMS, push digital, and other channels-Developed an automated system to help manage unlimited wash club member inquiries. This method significantly reduced labor required and increased efficiency in communicating with customers-Enhanced tracking, tagging, and reporting of cross-channel performance, providing a more comprehensive analytical view of digital marketing efforts-Trained and developed managers and teams for 15 locations, focused on empowering them to deliver the best customer service and car wash experience possible
EDUCATION
UNC Kenan-Flagler Business School
UNC Business Essentials Online Program
The University of North Carolina at Chapel Hill
B.A., Journalism and Mass Communication, Advertising
SKILLS
ABOUT ALEX WHITFIELD
I am an energetic professional experienced in management, marketing, operations, sales and service. I enjoy finding solutions and overcoming challenges that ultimately result in making operations more efficient and profitable.
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