Atulya Harshwardhan
Marketing @ RocketPay | Driving App User Acquisition
- Role
- Assistant Marketing Manager at RocketPay
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Atulya Harshwardhan
As a performance marketing specialist, I’ve been hands-on in scaling digital growth journeys for fintech, SaaS, and consumer brands from early traction to robust revenue. Whether it’s reducing CAC by 85% at RocketPay, launching multi-channel retention and acquisition campaigns, or driving franchise lead funnels at Theka Coffee, I believe in combining experimentation with relentless execution.I’ve managed campaigns across Google Ads, Meta, WhatsApp, and MoEngage, run influencer activations, optimized every stage of the funnel, and built automation stacks using Salesforce, Pardot, and HubSpot.What excites me most? Solving real business problems with data and creativity, collaborating with founders and growth teams, and openly sharing my learnings, what works, what doesn’t, and everything in between.
Experience
Assistant Marketing Manager
Oct 2024 — Present · Bengaluru, IN
Reduced CAC by 70%: Planned multi-channel user acquisition campaigns across Google Ads, WhatsApp and Meta, bringing CAC down from to ₹600 per transacting user- Boosted month on month user retention by 25%: Launched retention campaigns and reactivation campaign using personalized push notifications (via MoEngage) and WhatsApp outreach, significantly improving repeat usage and 30-day user retention rates- Optimized the B2B lead funnel for distributor campaign to boost lead-to-deal conversion from 1% to 3%, achieving a 1339% return on ad spend (ROAS)- Achieved approx. (DAU) daily active users and (MAU) monthly active users, including 3500 monthly transacting users (MTU)- Collaborated with an agency to execute UGC videos in paid ads to strengthen brand trust and improve campaign ROI.
Education
Indian Institute of Technology, Delhi
Digital Marketing Course
Bal bhavan school , Bhopal
CBSE
2007 — 2018
Kalinga Institute of Industrial Technology, Bhubaneswar
Bachelor of Technology - BTech, Mechanical Engineering (FinTech Minor)
2018 — 2022
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