Atul Srivastava
Head of Crm and Digital Marketing Operations @Memorial Sloan Kettering Cancer Center
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WORK HISTORY
Head of Crm and Digital Marketing Operations @Memorial Sloan Kettering Cancer Center
New York, NY, US
Leads CRM function and Digital Marketing Operations to deliver seamless customer-centric experience to key audience across all points of interaction:• Established state-of-the-art CRM capabilities within a complex organization. Developed blueprint and operational strategy, syndicated it with senior leadership, secured funding, and led the process to select Salesforce as the platform. Salesforce includes Health Cloud, Service Cloud, Marketing Cloud, and Einstein. Currently there are 900 users on the platform, expected to grow to 2,500 in 2021, and to 5,400 in 2022.• Leveraged CRM Platform to drive operational efficiencies and consumer experience. Working closely with cross functional teams to establish new business processes, rationalize legacy capabilities, and roll out new solutions to deliver consumer experience consistent with MSK brand.• Led best in class Digital Marketing Operations that deliver Consumer and B2B communications that exceeded performance KPIs. Channels include field sales, events, online, email, and social media. Established COE, implemented compliance guidelines, set benchmarks, track results, and share performance with leadership. Monitor timeliness and accuracy of Marketing Operation executions. Implemented best practices for campaign execution, data driven strategies, ongoing testing, and performance evaluation. Developed strategies to organically grow subscriber base.• Implemented data strategy and analytics platform. Established data model and supervised development of linking algorithms to connect the data. Implemented Artificial Intelligence based advanced analytic tools and established best practices to leverage data for insights, targeting, and predictive modeling. Analytic tools include SF Einstein and SPSS Modeler.• Owned relationship with key CRM vendors. Lead contract negotiations, monitor ongoing performance, and manage ongoing interactions.• Manage budget to support ongoing operations as well as investment requirements.
EDUCATION
Birla Institute of Technology and Science, Pilani
Bachelor of Technology - BTech, Electrical and Electronics Engineering
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA, Marketing and Information Management
SKILLS
ABOUT ATUL SRIVASTAVA
CRM professional with proven track record leveraging cutting-edge technology and advanced analytics to drive innovation. Experience in a variety of corporate cultures and multiple industries including Financial, CPG, and Healthcare. Adept at managing full-project lifecycle including development of business cases, strategies, and resource management to deliver large-scale implementations. Builds strong business relationships within and outside the organization. Skilled at team building and leadership in high-pressure environments.
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