Atul Sharma

About Atul Sharma

Most B2B tech companies treat APAC like a smaller version of the US market. That\'s exactly why they struggle to scale. Different buyers. Different trust signals. Different GTM rhythms. What works in San Francisco rarely survives first contact with Singapore, Sydney, or Seoul. I\'ve spent 20+ years figuring out what actually moves the needle in this region, from field sales to product management to leading marketing for some of the world\'s most recognisable B2B tech brands: AWS, HP, Avaya, Commvault, and now Cockroach Labs. What I\'ve learned: APAC growth isn\'t a template problem. It\'s a translation problem. Translating global strategy into market-specific execution that local buyers actually respond to. Smarter GTM design. Field marketing that builds real pipeline. Brand strategy that earns trust in markets where relationships matter more than campaigns. Where I operate: GTM strategy and market entry for B2B tech. Field and demand generation marketing across APAC. Brand positioning and campaign architecture. Cross-functional team leadership in matrix environments. Revenue marketing that connects activity to pipeline outcomes. A bit more about me: Communications Engineer by training. MBA in Marketing by qualification. Marketer by genuine obsession. I\'ve never stopped being fascinated by why people buy what they buy, and how great brands earn irrational loyalty. I write regularly on LinkedIn about B2B marketing, APAC growth, and the GTM mistakes that cost companies years of momentum. Follow along if that\'s your world.Want to connect or collaborate? Reach me via DM. Always open to conversations about APAC growth strategy, speaking opportunities, and advisory roles.

Experience

1. Director - Field Marketing, Apac

   Cockroach Labs

   May 2024 — Present · Delhi, IN

   Cockroach Labs is the creator of CockroachDB, the most highly evolved cloud-native, distributed SQL database on the planet. We help companies of all sizes — and the apps they develop — scale fast, survive anything, and thrive everywhere.

Education

• Symbiosis Institute of Management Studies

  MBA, Marketing & Operations

  2006 — 2008

• Indian School of Business

  Executive Education Program, Marketing Excellence For Strategic Competitive Advantage , Marketing/Marketing Management, General

  2019 — 2019

• Kurukshetra University

  B-Tech, Electrical, Electronics and Communications Engineering

  2000 — 2004

Skills

• Market Research
• Cross Channel Marketing
• Multi-Channel Marketing
• Online Advertising
• Creative Briefs
• Campaign Strategies
• Marketing Communications
• Channel Optimization
• Corporate Communications
• Channel Partners
• Product Launch
• New Business Development
• Integrated Marketing
• Sales Operations
• Management
• Marketing Strategy
• Marketing
• Team Management
• Sales
• B2b Marketing
• Brand Awareness
• Demand Generation
• Account Management
• Business Development
• Corporate Branding