Atul Joshi

About Atul Joshi

I\'ve spent 15 years at the intersection of product and market — and I\'ve learned that the…

Experience

1. Lead - Product Marketing

   TVS Electronics

   Sep 2024 — Present · Bengaluru, IN

   Designation - Deputy General Manager – Leading Product Management and Product MarketingKey Achievements• Spearheaded the launch of the new Laser Printer series – TVS Electronics’ first foray into consumer products – with a target revenue of ₹40 Cr.• Introduced POS printers and barcode solutions, driving 22% growth and capturing 35% market share in India.• Revitalized legacy categories (printers, scanners, keyboards) with refreshed GTM and positioning, boosting channel sell-through and dealer engagement; delivered 12% growth.• Expanded company TAM from Cr to ₹3,600 Cr by launching 48 new SKUs across printing and AIDC categories; this opened larger market opportunities and allowed us to tap into additional revenue streams.• Set up a structured product marketing framework with ICPs and buyer personas, enabling sharper sales conversations and improving win rates — a first for the organization.• Rolled out GTM strategy for emerging categories such as Track & Trace and AIDC devices, generating ₹40 Cr revenue within the first six months of launch.• Developed comprehensive sales enablement kits (battlecards, decks, case studies, demos), accelerating enterprise deal conversions and RFP wins.• Optimized pricing and bundling across the hardware portfolio, ensuring competitiveness in tenders while protecting margins.• Leading and mentoring a team of eight Product Managers to drive portfolio growth and execution.Core Responsibilities• Define product positioning, messaging, and narratives across the portfolio.• Drive market and competitive intelligence to uncover new growth opportunities.• Lead end-to-end product launches with integrated GTM planning across B2B channels, enterprise accounts, and e-commerce.• Equip sales teams and channel partners with the right tools, training, and content to ensure consistent market execution.• Manage pricing strategy and promotional levers in line with enterprise procurement cycles.

Education

• Asian Institute of Management

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2012 — 2013

• Amravati University

  Bachelor of Engineering (B.E.), Electrical and Electronics Engineering

  2005 — 2009

Skills

• Project Planning
• Business Analysis
• Project Management
• Brand Management
• Deal Structures
• Business Strategy
• Business Development
• Product Development
• Market Research
• Electrical Engineering
• Management
• Project Finance
• Marketing
• Enterprise Risk Management
• Team Management
• Product Marketing
• Manufacturing
• Engineering
• Product Management
• Project Engineering
• Strategy