Atul Gupta

About Atul Gupta

Marketing professional with focus on brand strategy, campaign management, and market analysis. 11+ years of proven track record & experience in FMCG, Automobile and IT industries. Excellent reputation for result orientation, passionate working style, futuristic outlook, risk mitigation plans, persistent approach and people management skills. Consistently worked out of the comfort zone by taking varied roles in different industries to enhance my learning and skill set.

Experience

1. Senior Brand Manager

   ITC Limited

   Apr 2023 — Present · Bengaluru, IN

   Leading brand marketing for Marie and Vitality segments of Sunfeast Biscuits and managing annual P&L of cr for Sunfeast Marie, Super Milk, Farmlite Digestive and Glucose.• Enhancing brand metrics such as TOM, Spont, and penetration by implementing effective campaigns.• Leading cross-functional teams in the execution of marketing campaigns, achieving targeted objectives, and metrics.• Other key responsibility areas include market research, concept testing, product development, and channel management.PRODUCTS LAUNCHED: Sunfeast Evening Marie Light, Sunfeast Thin ArrowrootKEY CAMPAIGNS:• Sunfeast Surya Vardaan: Social campaign done during Rath Yatra 2025, integrating brand proposition with cultural significance of the festival.• StrongTeam Nameplate: Take strong POV for brand & bring about equal partnership in the home and on the nameplate.• Chath ke Geet: Integrate brand proposition \'Sun Wala Marie\' with regional beliefs of Bihar through an animated song.• Surprisingly Tasty: Taste forward communication campaign for Farmlite Oats range to position Farmlite Oats cookies as “surprisingly tasty” cookies despite having ‘Oats’

Education

• Institute of Management Technology, Ghaziabad

  PGDM, Marketing

  2014 — 2016

• Government College Of Engineering & Technology, Jammu

  Bachelor of Engineering (B.E.), Computer Engineering

  2007 — 2011

Skills

• Photoshop
• Marketing Strategy
• Microsoft Office
• Sql
• Crm
• Microsoft Excel
• Powerpoint
• Requirements Analysis
• Software Development
• Event Planning
• Team Leadership
• Adobe Creative Suite
• Mysql
• Xml
• Teamwork
• Team Management
• Event Management
• Public Relations
• Business Strategy
• Market Research
• Customer Relationship Management (Crm)
• Management
• Pl/Sql
• Marketing
• Project Management
• Corporate Branding