Atul Anand

About Atul Anand

I am a senior marketing professional specializing in digital banking, customer…

Experience

1. Digital Product Marketing Manager

   Mashreq

   Nov 2022 — Present · AE

   Lead strategic marketing initiatives for Mashreq NEO NXT, a youth-focused digital banking platform (ages 8–18), driving customer acquisition, engagement, and revenue growth in the UAE market.Plan and execute data-driven digital campaigns targeting both existing and prospective customers, contributing ~35% of total new account openings from the existing customer base.Develop and implement customer acquisition strategies through tactical campaigns, social media marketing, influencer collaborations, and performance marketing initiatives.Create and optimize omnichannel marketing strategies to maximize ROI across key digital touchpoints (paid media, CRM, content marketing, influencer networks).Leverage analytics, segmentation, and insights to monitor campaign effectiveness, optimize channel performance, and identify growth opportunities.Lead product communication strategies, tailoring messaging to match the consumption behavior of the youth and parent demographics across high-traffic digital platforms.Strategize and drive marketing campaigns for personal banking products (remittances, debit card usage, salary transfers) to enhance customer stickiness and wallet share.Plan and execute referral marketing programs to grow CASA accounts through the existing customer network, boosting customer advocacy and base expansion.Manage digital marketing campaigns for investment products to increase product awareness, customer engagement, and lead nurturing among existing and new customer segments.Collaborate with cross-functional teams, including product, analytics, CRM, and creative agencies to ensure marketing alignment with business objectives.Champion a data-first marketing approach, focusing on measurable outcomes, cost efficiencies, and maximizing lifetime customer value.

Education

• AKGEC Engg College

  BCA, Computer Applications

  2000 — 2003

• ICTM- Pune

  PGDM, Marketing

  2004 — 2006

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Advance Certification Program in Digital Marketing, Digital Marketing

  2018 — 2019

Skills

• Business Development
• Brand Management
• Marketing Strategy
• Team Management
• Management
• Media Planning
• Marketing Communications
• Crm
• Online Marketing
• Market Research
• Marketing
• Integrated Marketing
• Advertising
• Online Advertising