Atul Varshneya
Director - Consumer & Market Knowledge - Global Data & Analytics and Global Fabric Care at Procter & Gamble
- Role
- Director - Consumer & Market Knowledge - Global Data & Analytics and Global Fabric Care at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
Information TechnologyView LinkedIn profile
Experience
Director - Consumer & Market Knowledge - Global Data & Analytics and Global Fabric Care
Jul 2018 — Present · Cincinnati, OH, US
Education
Indian Institute of Management Ahmedabad
Master of Business Administration (MBA)
1988 — 1990
Indian Institute of Technology, Delhi
Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering
1984 — 1988
Skills
- Strategic Planning
- Marketing & Sales Roi
- Deep Expertise in Asian Markets Esp. India & China
- Business Strategy & Models
- Brand Management
- Cross-Functional Team Leadership
- P&L Management
- Brand Development
- Segmentation
- Market Research
- Whitespace Business Expansion
- Strategy
- Fmcg
- Competitive Analysis
- Customer Insight
- Brand Building
- Vertical & Horizontal Brand Portfolio Management
- Emerging Markets
- Brand Equity
- Market Analysis
- New Product Development & Launch
- Consumer Behaviour
- Consumer & Market Segmentation
- Marketing & Sales Strategy
- Business Strategy
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