Atul Thakur
Pharmaceutical Marketing Professional | Veeva Vault Product Strategy | MBA – NIPER | Digital Campaign & Brand Execution | Salesforce
- Role
- Project Manager at Tech Mahindra
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Atul Thakur
A detail-oriented and performance-driven pharmaceutical marketing professional with over 1 year of experience in product management, digital marketing, and regulatory-compliant brand communication. I bring a deep understanding of Veeva Vault PromoMats, MLR workflows, customer targeting using CRM tools, and cross-functional collaboration to execute high-impact marketing strategies in the pharma sector.Currently working as a Project Manager – Digital Marketing at Tech Mahindra, I lead promotional campaigns and digital assets for leading pharmaceutical brands—ensuring strategic alignment, regulatory compliance, and measurable performance.With an MBA in Pharmaceutical Management from NIPER Hyderabad and hands-on experience with tools like Salesforce, Google Analytics, Adobe Analytics, and IQVIA, I have successfully delivered product launches, content development, and brand awareness initiatives across multiple therapy areas.Looking to grow into product or brand management roles where I can drive strategic marketing initiatives, support lifecycle management, and contribute to impactful healthcare outcomes.
Experience
Project Manager
Jun 2023 — Present · Hyderabad, IN
Managed the end-to-end lifecycle of promotional materials using Veeva Vault PromoMats, ensuring timely updates, reapprovals, and regulatory compliance.Coordinated cross-functional teams including marketers, editors, MLR reviewers, and creative teams for aligned and approved content.Led multi-channel campaigns (web, social, email) for pharmaceutical brands and achieved >30% lift in engagement and product awareness.Utilized tools like Salesforce CRM, Google Analytics, and Adobe Analytics to drive HCP/patient personalization and optimize campaign performance.Participated in claim assessments, label updates, and regulatory-initiated events impacting material strategy.
Education
Kavayitri Bahinabai Chaudhari North Maharashtra University, Jalgaon
Bachelor's of pharmacy, Pharmacy
2019 — 2021
Institute of diploma in pharmacy, wardha
Diploma, Pharmacy
NIPER Hyderabad
M.B.A (pharmaceutical management), Pharmacy
2021 — 2023
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