Atul Singhai
Branding & E-Commerce | Asian Paints | Ex-Samsung | IIM Indore | University of Delhi
- Role
- Senior E-commerce Manager at Asian Paints
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Atul Singhai
IIM Indore MBA with ~4 years of experience building and scaling marketplace businesses across consumer durables and FMCG at Samsung and Asian Paints. At Samsung, built the Laptop category on Amazon and Flipkart to a ₹250+ Cr annual run-rate, with end-to-end ownership across P&L, pricing, GTM, demand forecasting and event-led growth.Currently at Asian Paints, managing e-commerce initiatives and recently transitioned into a Brand Manager role for Wood Finishes to deepen portfolio strategy, pricing and GTM capabilities, while continuing to anchor on digital commerce and execution-led growth.Strong operator mindset with hands-on experience in platform negotiations, JBPs, performance marketing and supply-side optimisation.
Experience
Senior E-commerce Manager
Apr 2025 — Present · Mumbai, IN
Education
Indian Institute of Management, Indore
Master of Business Administration - MBA
2020 — 2022
Shri Gurunanak Higher Secondary School
High School, Commerce
University of Delhi
Bachelor of Commerce
2017 — 2020
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