Atul Sharma

About Atul Sharma

Experienced digital marketing professional specializing in executing and optimizing online advertisement campaigns for top E-commerce retailers such as Amazon, Woolworths, and Shopee. With expertise in end-to-end campaign management across Amazon ads and Google ads, I drive engagement and sales through strategic marketing initiatives. My track record includes enhancing program efficiency and increasing conversion rates using automated bidding techniques. I excel in competitive analysis, implementing cutting-edge digital strategies aligned with industry trends, and leveraging tools like Power BI and Google Analytics for data-driven campaign optimization and ROI maximization.SkillsetsTrend identification with product and inventory analysisKPI and ROI analysisA/B testingMicrosoft Power BI, Google AnalyticsWorkflow tools (JIRA)Stakeholder communicationLeadership and team managementMicrosoft ExcelAgile, ScrumCampaign managementProgram managementAmazon Ads Console, Google AdsCurrent EmploymentWipro, Bangalore (July 2023 - Present)Role: Campaign Manager / Ecommerce Manager / Digital Marketing 1.Managed large and medium FMCG brands in Japan, Australia, Saudi Arabia, Singapore, and Thailand region.2.End-to-end PPC campaign management across Amazon ads console, Epsilo.3.Analyzed Sponsored Products, Sponsored Brands, and Sponsored Display campaign performance to maximize ROI, CTR, and CPA.4.Implemented best practices and leveraged automation through launching brands under the RTB platform.5.Applied programmatic advertising technologies to achieve revenue goals.6.Conducted automated tests and A/B testing to gain insights into customer interactions.7.Led a team of associate campaign managers, optimizing performance and achieving campaign goals.8.Developed deep knowledge of product features and market positioning for effective strategies.9.Communicated with stakeholders to ascertain requirements, delegate tasks, and ensure smooth delivery.10.Customized performance reports and dashboards in JIRA to represent agile project statuses and key metrics.11.Identified and implemented best practices, leveraging automation to optimize ad setup, measurement, and reporting.12.Developed operational plans for the campaign management team, streamlining operations and improving stakeholder satisfaction.

Experience

1. Assistant Manager - Brand Management

   Nykaa

   Jan 2025 — Present · Mumbai, IN

Education

• MITSOM | MIT School of Management

  Bachelor of Business Administration

  2016 — 2019

• ICFAI Business School

  Masters of Business Administration

  2021 — 2023