Atul Patill
Director | Head- Breathefree & BLWC | Strategy | Business Planning | NIAM | ISB | UVA Darden | Ex Tata
- Role
- Head- Cipla Breathefree & Blwc at Cipla
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Atul Patill
Head – Breathefree & BLWC | Driving India’s First Lung-Focused Diagnostic Chain | Leading Pharma’s Largest Patient Care ProgramCurrently leading a transformative journey in respiratory healthcare through Breathefree, India’s largest pharma-led patient care program, and Breathfree Lung Wellness Centres (BLWC) – the country’s first dedicated lung diagnostics chain. My focus is on early diagnosis, patient awareness, and building an integrated care ecosystem for lung health.With 14 years experience across Sales, Marketing, Strategy, Omnichannel Engagement, and Business Transformation, I’ve led high-impact national initiatives that merge data, digital, and healthcare to deliver better patient outcomes.At Cipla, I’ve overseen business planning, marketing excellence, and digital HCP engagement, while leading the annual strategy cycle, CRM initiatives, and governance for India’s prescription business.Today, I’m focused on scaling BLWC across India and strengthening Breathefree’s reach to millions—bridging gaps in respiratory care with innovation and purpose. ISB & NIAM alumnus | Dual degrees in Agriculture & Economics Passionate rider — have driven over 2 lakh km across every Indian state (except NE), with a deep love for the road and the journeys it brings.
Experience
Head- Cipla Breathefree & Blwc
Jun 2025 — Present · Mumbai, IN
Head – Breathefree & BLWC | Driving India’s First Lung-Focused Diagnostic Chain- BLWC | Leading Pharma’s Largest Patient Care Program- Breathefree Currently leading a transformative journey in respiratory healthcare through Breathefree, India’s largest pharma-led patient care program, and Breathfree Lung Wellness Centres (BLWC) – the country’s first dedicated lung diagnostics chain. My focus is on early diagnosis, patient awareness, and building an integrated care ecosystem for lung health.
Education
University of Virginia Darden School of Business
Strategy P, Business Administration and Management, General
2020 — 2020
Indian School of Business
ACE- Leadership Development Program, Strategy
National Institute of Agricultural Marketing (NIAM), Jaipur
PGDM ABM, Rural Marketing
2010 — 2012
Yashwantrao Chavan Maharashtra Open University
B.A. Economics, Economics
2007 — 2010
Dr. Balasaheb Sawant Konkan Krishi Vidyaapeeth,(former Konkan Krishi Vidyapeeth) Ratnagiri
B Sc. Agriculture, Agriculture, General
2006 — 2010
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