Atul K.

About Atul K.

Pivotal in improving customer engagement with the product through focused market research and using the resultant analysis to devise the future product roadmap•Managed all aspects of product marketing including product enhancements, competitive analysis, market forecast & product positioning•Incorporated strategic differentiators levered on value propositions into innovative and detailed product requirements • Highly capable of managing entire product positioning • Expertise in conducting brand-positioning research to ensure that the brand\'s communications are built on a relevant and differentiating foundation that gains an emotionally compelling place in the consumer\'s mind•Brief exposure to Product Price Positioning, Business Development, Competitor Analysis, New Product Development, Data MIS & several others•Recognized as a brand change agent, persistent innovator and team motivator who has championed some of the most successful branding strategies and product launch campaigns•Defined and managed a comprehensive go-to-market strategy and plan that included positioning, launch strategy, public relations, sales support and partner material•Excellent track record of managing P&L for business divisions; leveraged key analysis, insights & team approach to drive organizational improvements and implementation of best practices in sales & marketing•An effective communicator with strong relationship management skills with the capability to relate to people at any level of business and management; possess excellent analytical and negotiation skills

Experience

1. Marketing Head

   Ascenso Tyres

   Sep 2022 — Present · Mumbai, IN

   In my current role, I am responsible for leading strategic marketing and product development initiatives for Ascenso tyres in both domestic and international markets. I played a pivotal role in executing a major corporate campaign that has significantly enhanced brand loyalty and dealer engagement, resulting in increased brand visibility and a stronger market presence.As a key leader, I drive the development of comprehensive product strategies, aligning short- and long-term plans with market growth objectives. I oversee global marketing functions, including product development, branding, and communications, ensuring a consistent brand voice and maintaining a strong market position.A core aspect of my role involves expanding market reach through targeted marketing programs, managing product launches, and conducting market research to generate valuable insights for strategic decision-making. I focus on optimizing marketing spend, fostering strategic partnerships, and leading cross-functional teams to ensure effective execution and continuous improvement in product lifecycle management strategies.

Education

• Indian Institute of Foreign Trade

  PGCP

  2009 — 2010

• Balaji Institute of Modern Management

  Master of Business Administration (MBA)

  2004 — 2006