Arun Attri

WORK HISTORY

EDUCATION

SKILLS

ABOUT ARUN ATTRI

I specialize in building and governing marketing technology platforms and lifecycle automation systems that enable scalable customer acquisition, engagement, and retention.Over the past 8+ years, my work has focused on the intersection of marketing, technology, and data, designing marketing infrastructure that allows organizations to scale growth in a structured and measurable way.My experience spans enterprise SaaS implementation, CRM architecture, and marketing technology governance across global organizations.Some highlights from my work include:• Scaling a digital platform from 50 users to over 6M monthly users and 100M+ impressions through structured marketing technology and growth infrastructure. • Managing $1M+ in paid acquisition programs across Google and Meta while improving campaign efficiency and reducing CPC by up to 50% • Designing CRM lifecycle automation systems across platforms including HubSpot, Salesforce Marketing Cloud, and Zoho CRM. • Leading cross-functional programs across marketing, engineering, and product teams to implement marketing technology platforms and analytics frameworks. • Delivering enterprise SaaS implementations ($100K–$500K projects) with 100% on-time delivery.My focus areas include- Marketing Technology Platform Governance- CRM & Lifecycle Automation Architecture- Martech Stack Integration- Marketing Data & Analytics Infrastructure- Cross-Functional Martech Program LeadershipI enjoy working at the intersection of marketing strategy, technology architecture, and operational execution, helping organizations design marketing systems that scale.