Attila Akat
Brand Strategy & Design Consultant @Business Owner
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WORK HISTORY
Brand Strategy & Design Consultant @Business Owner
San Francisco, CA, US
Exclusive Strategic Marketing and Distribution consultancy for Hawaiian clients with a clear purpose and mission for ultimate health, wellness and fulfilled lives. We create brand core belief, mission & vision as basis for overall brand communication and product placement throughout all channels by- Establishing differentiated/unique brand strategies - Identifying master brand’s logo, icon, brand color & structure for shelf stand out - Conducting consumer/customer qualitative and quantitative research - Executing brand strategy in store and online for 360 degree brand experience - Developing entry strategies to Out Of Home (OOH) into retail and Take Home - Developing product innovation mapping, nutritional facts book, brand guidelines - Writing Franchising Operations manual for businesses for (inter)national expansion
EDUCATION
London Business School
Executive Program, General Management Accelerated Development Program
New York University
Bachelor's degree, Marketing/Management
New York University, NY (USA) Stern School of Business
Major: Marketing and Management, Marketing/Marketing Management, General
SKILLS
ABOUT ATTILA AKAT
Attila Akat, has worked for more than 25 years in the world of multinationals such as Unilever, MARS, McKinsey, Danone, Delhaize America and Team Creatif in senior strategic Marketing, Sales and CEO positions. He was educated in the United States and graduated from the Stern School of Business at New York University, with a degree in Business Management and Marketing. He recently moved to Oahu, Hawaii. Attila began his career with Unilever in 1991. He ascended in his profession as Country Manager in Eastern Europe, to Marketing Manager in Turkey, continuing with Marketing Director in Romania, broadening to European Brand Development Director in The Netherlands, rising to Business Unit Director in Germany and ultimately, Marketing Director in Northern Africa. He managed brands like Lipton, Knorr, Rama, Lätta, Brunch, OMO and Dove. In 2006, Attila shifted to MARS as Vice President Marketing Europe, Petcare, leading and expanding Global Brands in Europe such as Pedigree, Whiskas, Cesar and Sheba. He was subsequently appointed as General Manager for the German Petcare business. Attila built consultancy experience with McKinsey & Company as an Associate Partner, broadening his strength and value for his current position. Prior to entering US Corporate world working as the Senior Vice President “Private brands” for Delhaize America and ultimately, Team Creatif USA, Attila guided his team as Marketing Director for Danone Baby Nutrition, in Germany, leading with the brands Milupa and Aptamil. Attila has experienced a variety of styles of inspirational leadership and attributes these to his love of learning, creating, and finding new challenges. He sees the world as one large playing field and finds joy in helping those around him grow in their craft and clients, their business. Attila is a German/Turkish national and speaks German, Dutch, Turkish and English; skills that are well used with his Global craft. His life Motto: “Do what you like and like what you do”.
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