Attia Taylor
Associate Director, Digital Content Strategy @Planned Parenthood Federation of America
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WORK HISTORY
Associate Director, Digital Content Strategy @Planned Parenthood Federation of America
In this role, I spearhead the creation and execution of content initiatives aimed at boosting our organization\'s visibility and engagement. I oversaw the development and curation of textual and visual content across Planned Parenthood\'s online channels, ensuring alignment with our organizational objectives. My focus includes evaluating content archives to maintain accuracy in medical information and cultural representation, adhering to industry standards and best practices. Selected achievement:• Design and lead digital campaigns that significantly increased reach, resulting in 15 million monthly website visitors.
EDUCATION
Temple University
Bachelor's Degree
ABOUT ATTIA TAYLOR
I\'m a Brooklyn based creative producer, director, health advocate, and musician. I\'m also the founder of Womanly, a creative studio and publication founded in 2017 to provide preventive health information through art to women and non-binary folks. My work is rooted in social justice and health advocacy to bring inclusive and culturally relevant content to print and film. I\'m passionate about building and cultivating communities through storytelling, research, and creative production. As a creative producer with substantial experience in digital content strategy and production management, I bring a wealth of expertise to the table. My passion lies in amplifying user engagement and expanding digital presence through innovative approaches and strategic thinking.As a storyteller, I\'m skilled in overseeing production functions, including photo/video shoots, print projects, and digital campaigns. I excel in bringing creative visions to life. Collaborating closely with UX teams, I develop and implement campaigns that promote cultural inclusivity, provide comprehensive and accessible education, and resonate with diverse audiences.My ability to curate written and visual content across varied digital platforms ensures cohesive storytelling and impactful messaging. Leveraging a unique blend of creative vision and analytical prowess, I utilize data analytics to refine content strategies and optimize user experience.My track record speaks for itself, with notable achievements including securing key partnerships and producing/directing five films for Mount Sinai, showcasing high-level project management and creative execution. Additionally, my contributions to feminist design discourse, as well as delivering engaging presentations at prestigious institutions like the School of Visual Arts, Vox, and MoMA, highlight my thought leadership and visual arts acumen.With expertise in stakeholder collaboration, content campaign management, social media marketing, and strategic planning, I am well-equipped to drive audience growth and engagement while fostering team building and leadership.Let\'s connect to explore how my skills and values can contribute to the success of your organization!
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