Atrija Dutta

About Atrija Dutta

As a Business Development Manager my focus is on achieving sales targets, identifying…

Experience

1. Bussiness Development Manager

   Apollo Tyres Ltd

   Sep 2023 — Present · Kolkata, IN

   BDM (Level - A)Apportion sales budget to various branches based on the profitability of the branch and market activity. Achieve sales targets as per Business PlanIdentify profitable products to capitalize on the same and increase market shareTrack competitor sales activity on a continuous basis and take counter actionConduct sales analysis and accurately forecast stock requirement and coordinate with plantsAnalyze Stock Movement based on secondary sales and have a complete control on dealer inventory managementNew Market/Business Development:Responsible for the entire cluster (part of geographic state or multiple states depending on business size) with respect to new sales opportunities and market capture planLead and establish Distribution and Merchandising activities in line with the Business PlanBe up to date with market movement and consumer preferences to look out for white spacesand develop plans to plug in the same accordinglyDrive the Route to Consumer strategic priorities for the clusterHave a clear plan to enhance sales volumes and product visibility in the marketPlan future sales activities based on future growth plans and market data keeping the allocated budget in mind. Sales ReportingManage and ensure adherence to timely submission of all Cluster Sales reportsCritically evaluate and involve in assessment and tie up of Contracted outlets for volume & market share commitments. Marketing operations:Coordinate with marketing team to facilitate sponsorships and activitiesEnsure implementation of schemes (marketing & sales) and submit feedback on the same to the Regional Business Unit HeadManage external environment with respect to government and state policiesStudy sales reports prepared by Team Leaders; identify gaps if any and design plans to fill in the sameShortlist and prepare the list of vendors and distributors to be appointed, get necessary approvals on the sameCoach and mentor cross-functional teams

Education

• Indo American Hybrid Seeds Pvt Limited

  Internship, Plant Biotechnology

• Neotia Institute Of Technology, Management and Science (Formerly ITME)

  B.tech in Biotechnology, Biotechnology

  2011 — 2016

• St. Joseph and Mary's School

  ICSC , Science

• St. Joseph and Mary's school

  ISC

• Indian Association for the Cultivation of Science

  Internship, Bioinformatics

• Indian Institute of Management, Calcutta

  Executive MBA, Sales, Distribution, and Marketing Operations, General