Atreyi Goswami
Strategic Communications | Brand Storytelling | Content and Messaging Strategy | Sustainable Brand Building | Thought Leadership
- Role
- Senior Consultant at Archetype
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
Experience
Senior Consultant
Jul 2022 — Present · New Delhi, IN
Portfolio includes content and communication for Vedanta Aluminium, British Council, Euler Motors, Masters\' Union, Maharishi Ayurveda, NIIT Ltd and Telecom Regulatory Authority of India (TRAI)- Responsible for conceptualising and executing thought leadership narratives, authored articles, press releases, and strategic brand storytelling across channels- Supporting brand positioning efforts through long-form content development, stakeholder messaging frameworks, and media engagement strategies- Developed industry-specific communications approaches, integrating sectoral nuances into unified brand narratives- Collaborated closely with leadership teams to translate business goals into strategic content and outreach programmes- Strengthened content-first brand visibility in education, policy, sustainability, and technology-driven industries through structured, insight-led communication
Skills
- Market Research
- Team Leadership
- Customer Relations
- Airports
- Marketing Strategy
- Microsoft Office
- Business Strategy
- Communication
- Time Management
- Aircraft
- Call Centers
- Business Development
- Negotiation
- Travel Management
- Event Management
- Customer Satisfaction
- Training
- Amadeus
- Project Planning
- Customer Relationship Management (Crm)
- Commercial Aviation
- Airlines
- Tourism
- Customer Service
- Aviation
- Flights
- Management
- Performance Management
- Teamwork
- Team Management
- Problem Solving
- Operations Management
- People Management
- Iata
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