Atreyee Mukherjee

About Atreyee Mukherjee

Social Media Manager and Content Strategist with 2+ years of experience building and…

Experience

1. Copywriter & Content Strategist

   ElevateDigi

   Sep 2025 — Present · Kolkata, IN

   As a Copywriter & Content Strategist at ElevateDigi, I create and manage end-to-end digital communication strategies for multiple brands. My role has evolved beyond writing now encompassing social media management, creative direction, and digital strategy, to ensure each brand I handle builds a strong, cohesive, and data-backed online presence.Key Responsibilities-Social Media Management:Plan, execute, and monitor social media strategies across platforms like Instagram, Facebook, and LinkedIn for two key client accounts.Track engagement metrics, analyze reach and growth trends, and implement tactics to boost visibility and follower retention- Creative Copywriting & Content Development:Write high-impact copies for static and motion creatives, ad campaigns, and digital posts that align with brand tone and objectives.Develop long-form blogs, SEO articles, and thought-leadership content to enhance brand authority and improve organic reach-Content & Brand Strategy:Conceptualize and execute monthly content calendars and campaigns aligned with brand goals.Conduct competitor and trend analysis to inform creative strategy and ensure consistent performance optimization-Design Collaboration & Execution:Conceptualize and design static creatives using tools like Canva.Collaborate with the design and strategy teams to maintain visual consistency and brand identity across digital touchpoints-Performance Optimization:Monitor engagement insights, evaluate what’s working, and pivot strategy accordingly to enhance content performance and platform growth.

Education

• The Bhawanipur Education Society College

  Bachelor of Arts - BA, Journalism and Mass Communication

  2020 — 2023