Atoshi Chakraborty
Head of Ecommerce (Beauty) @Shoppers Stop
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WORK HISTORY
Head of Ecommerce (Beauty) @Shoppers Stop
Mumbai, IN
EDUCATION
Loreto College
Bachelor of Arts (BA), Communicative English, Journalism & Advertising, Film Studies
SKILLS
ABOUT ATOSHI CHAKRABORTY
Over 18 years of experience across areas of Online/Digital Marketing and Key Account Management. Specialist skills in Marketing, Strategic Planning, leading online marketing team’s strategy, execution and optimization of customer acquisition initiatives via various channels including mobile, social media, display and search. Hands on experience in managing multiple concurrent accounts by analysing performance, providing high-level market analysis & technical recommendations for continued growth of book of business worth $140M USD annually. Collaborating with business leaders to develop strategy on campaign best practices, and operational initiatives. Providing regular implementation training, consulting services and best practices to clients. Self starter, innovative thinker, able to apply analysis and creativity to problem solving; highly personable, self-motivated and diligent individual with flexibility to adapt to new situations.Areas of Strength - Marketing/Online Marketing, Key Account Management, Managing Agencies, Multiple Departments Queries Resolution, Media Planning, Forecasting & Budgeting, Emerging Consumer Trends, Social Media Management and Strategy, New Initiatives / Set-ups/ Product Betas, Account Management & Optimizations, Campaign Implementation/Management, Competition Analysis, Team Workflow Management, Relationship Management
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