Angela

About Angela

Specialties: Digital Advertising, Programmatic Sales, Programmatic Monetization, Yield Management, Programmatic Strategy, Account Management, Project Management

Experience

1. Sr Programmatic Yield Manager

   TEGNA

   Nov 2020 — Present

   Monitor and manage TEGNA programmatic display and video ad stack to ensure revenue is maximized- Develop and implement yield strategies to maximize revenue for all programmatic advertising categories on web, mobile in-app, and OTT/CTV- Build, maintain, and manage partnerships with programmatic monetization partners, such as SSPs and ad exchanges- Collaborate with the TEGNA Advertising Operations team to ensure programmatic campaigns are executed properly- Collaborate with the TEGNA Product and Dev team on new opportunities that would help increase overall digital advertising ad revenue- Test and analyze new digital advertising opportunities and revenue channels to ensure they are aligned with current monetization strategies- Meet programmatic partners’ KPIs by analyzing data, making recommendations, and performing optimizations to increase revenue.

Education

• Illinois Central College

  Associate Degree, Business Administration

  2005 — 2007

• Bradley University

  Bachelor's of Science, Marketing

  2007 — 2009

Skills

• Press Releases
• Marketing Communications
• Facebook
• Social Media
• Social Media Marketing
• Powerpoint
• Marketing
• Marketing Strategy
• Research
• Advertising
• Online Marketing
• Media Planning
• Event Planning
• Sales Management
• Forecasting
• Digital Advertising
• Public Speaking
• Market Research
• Management
• Social Networking
• Customer Service
• Sales
• Marketing Management
• Email Marketing