Christine Williams

About Christine Williams

I lead enterprise and public sector GTM strategy, owning vertical segmentation and the full customer lifecycle to drive adoption, loyalty, and revenue growth - with deep experience in cybersecurity, secure networking, and connectivity. I operate at the intersection of product strategy, field execution, and seller readiness, translating business objectives into scalable, revenue-driving programs.With 15+ years across telecom, technology, and automotive sectors, I’ve built and executed integrated marketing strategies spanning product and vertical marketing, customer lifecycle (including loyalty and retention), ABM, and sales enablement - supporting complex, multi-stakeholder buying environments and high-consideration solutions.I’m known for building insight-driven, segmented journeys that accelerate pipeline, strengthen customer loyalty, and drive measurable growth.influencing $300M+ in pipeline and recurring revenue in 2025.A trusted cross-functional leader, I partner with Sales, Product, Data Science, and Operations to align GTM strategy, enable field teams, and deliver high-impact execution across regions.

Experience

1. Sr Manager, Enterprise Product Marketing & Gtm

   Comcast Business

   Nov 2021 — Present

   Led integrated product, vertical, and customer marketing strategy for secure networking and cybersecurity solutions across SMB, midmarket, enterprise, and public sector (SLED) segments within a $1B+ division P&L, driving $300M+ in pipeline and recurring revenue. Drove adoption, retention, and expansion through customer lifecycle marketing programs, delivering 3% YoY revenue growth, 130% renewal lift, and 250% upgrade growth via targeted engagement strategies tailored to industry specific needs and buying dynamics. Amplified product differentiation, defining messaging, positioning, offers, and GTM strategy using data-driven customer insights, segmentation, and competitive intelligence.Owned multi-channel campaigns and creative development, aligning brand, demand, field marketing, and cross-functional teams (Sales Leadership, Engineers, Data Science, Marketing, and Operations). Accelerated $100M in pipeline through vertical ABM strategies targeting high-value enterprise accounts and VP/CIO/CISO buyers with a focus on improving engagement and customer experience.Generated $13M+ CLV in strategic account growth via customer engagement and executive programs, including curated sports activations (The Masters, FIFA, PGA Tour) tied to pipeline, retention, and NPS.Built scalable assets and enablement systems (battlecards, pitch decks, direct mail, paid media, email, Salesloft templates), equipping sales and mapping consistent touchpoints across customer journeys.

Education

• University of Georgia - Terry College of Business

  BBA, International Business

• HubSpot Academy

  Inbound Marketing

  2021