Atika M.
Marketing professional with 10+ yrs in brand building. Skilled in Category Driving, consumer insights, GTM strategy, P&L & portfolio growth. Proven track record in driving brands, scaling categories & business impact.
- Role
- Head - Partnerships (Brand & Marketing) - Corporate Alliances at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Atika M.
Marketing and brand strategy professional with 10+ years of experience in brand…
Experience
Head - Partnerships (Brand & Marketing) - Corporate Alliances
May 2024 — Present · Mumbai, IN
Strategically planned brand partnerships, marketing & comms for brand buildingAnalyzed Category performance metrics to optimize the Brand mix & find best fit in Partnerships to increase footfallsOrchestrated Multi-brand campaigns & in store activations across 250+ Locations, influencing consumer behavior & boost brand visibilityLeading - 2 additional verticals for Gift Cards & In-Salon Media bringing growth through strategic B2B initiatives keeping in mind positive P&L impact
Education
Welingkar Institute of Management
Master of Business Administration - MBA
2010 — 2012
Cardiff University / Prifysgol Caerdydd
Bachelor's degree
2006 — 2009
Great Learning
Post Grad Program
2020 — 2021
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