Atika Malik

About Atika Malik

Leadership role in strategy, integrated marketing, and accelerating profitable business outcomes for brands. With over 24 years of experience in organisation leadership, revenue management and growth, marketing communication, brand strategy development across India, South East Asia and Globally. Strategic planning across a wide spectrum of categories and global brands, building strong planning teams and deep consumer understanding across markets. Areas of expertise include: Leadership of Organisation and Teams Digital Brand Strategy and Communication Aggressively Driving New Business Growth Developing Market Entry Strategies Accelerating Brand and Business Growth Entrepreneurial Zeal Thought Leadership Develop Strategic Solutions to Business Problems Shape Brand and Integrated Communication Strategy Consumer Research and Insights Been awarded and judged several Marketing Effectiveness Awards (Effies), WARC, Jay Chiat etc. Led agency teams that have won Cannes Lions, One Show, D & AD etc.

Experience

1. Strategic Advisory Partner

   Consultant

   Sep 2020 — Present · Gurugram, IN

   Strategic Advisory Partner for start-ups and mid size organisations looking to scale. Building long term strategic growth plans, revenue streams, consumer segments, defining brand purpose, vision, mission, growth path, go- to- market, communication strategy and implementation. Across a range of industries e.g, Ed-tech, cloud kitchens, wealth management, social impact app, media- tech platform etc.

Skills

• Consumer Behaviour
• Brand Strategy
• Marketing Communications
• Marketing Strategy
• Consulting
• Customer Insight
• Strategic Planning