Athul Uday
Brand | Cult, Heineken, Godrej
- Role
- Independent Brand Consultant at Fractonomy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Athul Uday
Various brand leadership roles and project ownership at Curefit, building \'cult\' and making fitness easy, fun and accessible.* Owned the digital brand mandate for Kingfisher, Heineken, Amstel and Ultra - driving upwards of 125M engagements annually. Social media, E-commerce, Apps, In-app advertising and influencer marketing.* Led the Brand, Digital, PR and Creative Programmes at Kirusa -a voice-over-data company, with a focus on American and African markets.* Co-founded Happy Cook with the mission of simplifying cooking for DINKs in India (acquired)* Led the Digital Marketing & brand team at Amagi Media Labs - India\'s largest TV Ad network. Was responsible for designing positive associations with the brand through storytelling and image management.* Worked as a Marketing Communications Manager with Godrej Storage Solutions – One of the fastest growing B2B divisions in India’s largest privately held business conglomerate. Played a pivotal role in the re-branding exercise at GSS - Enabling employees to internalize new brand thoughts (Internal marketing) and transforming external communication to position the SBU as a Knowledge leader.
Experience
Independent Brand Consultant
Nov 2024 — Present · Bengaluru, IN
Attempting a 0-1 for this business model and see through its closed beta program, before I step into being a fractional brand coach myself.
Education
Cambridge Judge Business School
Executive Program in Digital Strategies
2018 — 2018
Amrita School of Engineering
B.Tech, Information Technology
2006 — 2010
Bharathidasan Institute of Management Tiruchirapalli
MBA, Marketing
2010 — 2012
Skills
- Product Marketing
- Marketing Communications
- Competitive Analysis
- Strategy
- B2b Marketing
- Market Research
- Google Analytics
- Media Planning
- Corporate Communications
- Sem
- Advertising
- Marketing
- Analytics
- Internal Communications
- Business Development
- Brand Management
- Strategic Planning
- SEO
- Marketing Strategy
- Digital Marketing
- Marketing Management
- Integrated Marketing
- Project Management
- Crm
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.