Akthar Ali
Digital Marketing Specialist | Social Media Marketing Expert | Brand Strategist | Meta Ad Expert | Content Creator & Engagement Enthusiast | Building Impactful Online Presence
- Role
- Junior Perfomance Marketing Executive at Monolith Imc
- Location
- Kochi, IN
- LinkedIn followers
- 500 followers
About Akthar Ali
As a passionate digital marketer with over 1.5 years of experience, I’ve developed a…
Experience
Junior Perfomance Marketing Executive
Jul 2025 — Present · Kochi, IN
Specializing in Meta Ads Campaigns | Client Strategy & ReportingAt Monolith IMC, I led the end-to-end execution and optimization of Meta (Facebook & Instagram) ad campaigns for top-tier clients across diverse industries.Key Responsibilities:Strategically planned, launched, and optimized lead generation campaigns on Meta Ads Manager to maximize ROI and reduce CPL.Actively monitored campaign performance and swiftly addressed issues such as low lead volume, drop in CTR, or high CPC, turning underperforming campaigns into high-converting funnels.Created custom performance reports (weekly/monthly) and shared insights with clients during scheduled reviews to ensure transparency and alignment with KPIs.Worked closely with clients to understand their business goals and crafted data-backed solutions to scale results.Managed budgets effectively and performed A/B testing on creatives, audience segments, and placements to drive better performance.
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