Africa H.

Content Strategist & Social Media | Digital Engagement & Reputation | Data-Driven Storytelling | Healthcare + Brand Growth

Role
Social Media & Content Strategist at Piedmont
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Africa H.

Strategic and results-driven Social Media & Content Strategy Manager with 6+ years of experience developing digital engagement, editorial, and reputation programs that grow brand visibility, audience trust, and community connection.At Piedmont Healthcare, I lead enterprise-level content strategy, overseeing social media operations and storytelling across 20+ hospital markets — driving measurable gains in engagement, sentiment, and brand consistency.My background blends content strategy, analytics, and creative leadership. I specialize in turning data insights into meaningful digital storytelling that supports business goals and builds long-term loyalty. Expertise: Content Strategy, Social Media Management, Digital Reputation, Analytics & Insights, Stakeholder Collaboration, HIPAA-Compliant Communications, Brand Voice, and Paid + Organic Integration.Always exploring ways to combine creative storytelling and performance data to help brands connect with audiences in impactful ways

Experience

  1. Social Media & Content Strategist

    Piedmont

    Sep 2025 — Present

    Grew overall engagement by 35% and brand awareness by 25% within six months through a unified organic and paid content strategy.Built and managed the enterprise brand growth editorial calendar, aligning 20+ hospital markets under one cohesive digital voice.Developed HIPAA-compliant social response workflows, improving issue resolution time by 40% and raising sentiment scores across platforms.Delivered monthly dashboards and content audits, using Smartsheet, Meta Insights, and Google Analytics to inform content and campaign adjustments.Partnered with marketing, PR, and creative teams to produce integrated campaigns across web, email, and social touchpoints.

Education

  • The Art Institutes

    Associate's degree, Restaurant, Culinary, and Catering Management/Manager

    2015 — 2017

  • Georgia State University - J. Mack Robinson College of Business

    Bachelor's degree, Business, Management, Marketing, and Related Support Services

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Africa H. — Social Media & Content Strategist at Piedmont in Atlanta, GA, US | Unifers