Athmika Arvind Shetty

Digital Marketing Manager, Digital Consulting @Lykora Consulting Services Private Limited

Mangaluru, IN

At Lykora, I lead end-to-end digital strategy and campaign execution for a diverse portfolio of clients across industries such as tourism, lifestyle, FMCG, and agritech. My role blends digital marketing management with strategic consulting — helping brands grow through data-backed insights, compelling content, and performance-driven campaigns.Key responsibilities- Craft and implement full-funnel digital strategies aligned with client goals- Plan and manage paid campaigns across Meta, Google, and LinkedIn- Oversee social media content, creative approvals, and brand storytelling- Conduct digital audits, competitor benchmarking, and audience mapping- Optimize web and ad performance using analytics and reporting toolsAct as a strategic partner to clients and internal teams, ensuring consistency and measurable resultsThis hybrid role allows me to work across both strategic planning and hands-on execution, delivering meaningful digital outcomes for emerging and established brands.