Athira Gopalakrishnan Nair
Account-Based Marketing | Growth Marketing | Digital Marketing
- Role
- Digital Marketing Manager at Ontada
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Athira Gopalakrishnan Nair
As an engineer turned marketer with a comprehensive 360-degree approach to B2B marketing,…
Experience
Digital Marketing Manager
Mar 2025 — Present · Houston, TX, US
Ontada is McKesson’s oncology technology and insights business, focused on accelerating innovation and improving outcomes in cancer care. As part of the digital marketing team, I lead end-to-end execution of digital initiatives, including paid campaigns, website management, and marketing automation to drive engagement across oncology stakeholders.• Manage and optimize multi-channel campaigns (LinkedIn Ads, Google Ads, email nurture) focused on lead generation and brand awareness.• Oversee website content, structure, and performance, ensuring alignment with SEO, UX, and business goals.• Collaborate cross-functionally with sales, product, and data teams to align digital strategies with business priorities.• Analyze performance metrics to inform strategy, improve campaign ROI, and support MQL generation and qualification.
Education
XLRI - VIL Programs
Executive Development Program
Toc H Institute of Science & Technology
Bachelor of Engineering - BE
SCMS Cochin School of Business
Master of Business Administration - MBA
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