Atheynee A.
Games Marketing Manager
- Role
- Games Marketing Manager, Product at Skybound Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Atheynee A.
Experienced Marketing Specialist with extensive marketing experience and a demonstrated…
Experience
Games Marketing Manager, Product
Feb 2024 — Present
Skybound is a multiplatform content company with verticals in comics, television, tabletop, and video games. As Games Marketing Manager, Product, my responsibilities include:• Build the go-to-market strategy, integrating plans from every promotional vertical including PR, social, digital storefronts, paid media, influencers, CRM, content, loyalty programs, trade shows, and other channels.• Work directly with and support development partners and cross-functional/ cross-regional teams.• Work with internal and external creative, media, and digital agencies to manage brand identity, producing key art, slogans, screenshots, trailers, websites, and other creative assets.• Capture post-launch sentiment and provide customer priorities for live service product updates.• Manage ongoing product marketing needs and promotions for catalog titles.• Manage and report on marketing KPI\'s for our games to identify opportunities and challenges.
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