Athena Nathalia
Digital Strategist @Archetype
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WORK HISTORY
Digital Strategist @Archetype
I am responsible for driving the strategic planning and execution of all digital marketing initiatives, leveraging a combination of industry knowledge, analytical insight, and creative problem-solving- My primary role is to craft, implement, and optimise digital marketing strategies that align with our clients\' business goals. This involves comprehending each client\'s unique market scenario, identifying opportunities and challenges, and developing digital strategies that enhance brand awareness, customer engagement, and ROI- I apply advanced analytical skills to interpret data using Excel, Python and SQL from various sources like AHrefs, Brandwatch, and Google Analytics. These insights are instrumental in shaping recommendations that amplify the efficacy of our marketing campaigns and spur new business development- I mentor the junior team members to ensure accurate and insightful data analyses, which play a pivotal role in our strategic planning and decision-making- I lead the development of custom marketing dashboards using Looker Studio and Tableau, enabling real-time tracking of campaign performance and informing ongoing strategic adjustments- With my strategic oversight, I guide the team to troubleshoot performance issues and propose optimisations for our clients\' digital assets – websites, landing pages, and social platforms- I am responsible for setting objectives and defining performance indicators for our digital campaigns, ensuring we have measurable targets to aim for and assess our progress. In this role, I have combined strategic planning with data-driven decision-making, playing a key part in Archetype\'s growth and the success of our clients\' digital initiatives.
EDUCATION
University of Exeter
MSc, Psychological Research Methods
Swansea University
Bachelor of Science (B.Sc.), Psychology
University of Exeter
Foundation degree, Biomedical Life and Environmental Sciences
University of Exeter
BSc (Hons), Psychology with Sports and Exercise Science
Cambridge Spark
L4 Data Analyst Apprenticeship
Saint Stephen's College
High School
SKILLS
ABOUT ATHENA NATHALIA
With over 6 years of experience in performance marketing, demand generation, and…
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